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Cross-continent travel and juggling Hollywood and Bollywood assignments are part and parcel of Priyanka Chopra’s life. But, the actress won’t stop at just that. She, along with mother Dr Madhu Chopra, dived into the regional film world with a Bhojpuri production, ‘Bam Bam Bol Raha Hai Kashi’, which released last June.

Next up under their banner, Purple Pebbles Pictures, is Marathi film ‘Ventilator’ that releases a fortnight later, while a Punjabi film is already on floors. The Chopra mother-daughter duo is also eyeing the Rajasthani and Chattisgarhi film industry keenly.

Sr Chopra says it is a conscious decision on their part to venture into regional cinema. “Priyanka is someone who follows the road less taken, doing unconventional stuff. We have a lot of good content and stories, which go untold as there are not many producers willing to put their money [on regional films]. Our aim is to back such projects and give them a global platform,” says Madhu, revealing that they plan to venture into mainstream Hindi films next year.

Despite a busy schedule in the West, Priyanka is a hands-on producer, insists Madhu. “Priyanka holds the remote control. We chat every day and I keep her up to date on all projects. She guides us on how to go about things. Without her approval, nothing moves here, so much so that she takes the final call on what should be written on invitation cards,” she says.

Talking about her role in the production company, she adds, “I look at the back-end work. Once she takes a decision, I look into the execution part of it.”

Quiz her if she would like to see her daughter get married sooner rather than later, and Madhu says, “Earlier, I used to talk to her about marriage, but I have stopped now. She is mature enough to take a decision herself.”

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