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Charities & Organizations

Chopra often speaks out on women’s issues: against female infanticide and foeticide, and in support of education for girls. In 2006, a “day with Chopra” was auctioned on eBay; the proceeds were donated to an NGO, Nanhi Kali, which helps educate girls in India. In 2010 Chopra was one of several celebrities who created promotional messages for Pearls Wave Trust, which campaigns against violence and abuse of women and girls. Chopra also appeared at the launch of a campaign called “Save Girl Child”, which aims to change the attitudes of Indians towards girls. She has worked with UNICEF since 2008, recording public-service announcements and participating in media panel discussions promoting children’s rights and the education of girls, and also participated in celebrating the 20th anniversary of the Convention on the Rights of the Child. She was appointed a UNICEF Goodwill Ambassador for Child Rights on August 10, 2010.

In 2012 Chopra spoke at the launch of Awakening Youth, an anti-addiction programme. Chopra is a supporter of environmental charities and is brand ambassador for NDTV’s Greenathon, an initiative to support eco-friendliness and improve electricity supplies to rural villages. She appeared with children in an animated video to support the cause, and removed rubbish from the banks of the Yamuna river in Agra to increase awareness of environmental issues. Chopra “adopted” a tigress in 2011 and a lioness in 2012 at the Birsa biological park, paying for both animals’ upkeep for a year.

Chopra has made appearances in support of other charities, such as the 2005 HELP! Telethon Concert to raise money for the victims of the 2004 Indian Ocean earthquake. In 2009, she shot a documentary for the organization Alert India to increase understanding of leprosy. She modeled for designer Manish Malhotra and Shaina NC’s charity fashion show to raise funds for the Cancer Patients Aid Association (CPAA) NGO. To promote organ donation, Chopra pledged to donate her own organs after death and was co-keynote speaker at the University of Pittsburgh Medical Center’s Bollywood-themed 20th-anniversary celebration of its liver-transplant programme in 2012. In 2013 she provided voice-over in English and Hindi for the documentary film Girl Rising for the organization of the same name.



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